Severance Creator’s Blood Sacrifice Secured Apple’s Approval
The Unconventional Path to Apple’s Approval
Severance, the acclaimed Apple TV+ series, has garnered critical praise for its exploration of workplace culture and existentialism. However, the show’s path to Apple’s approval was anything but conventional, as revealed by co-creator Dan Erickson.
Erickson’s unconventional approach involved a blood sacrifice—literally. Before pitching the show to Apple, he inked seven blood-soaked pages of the pilot script and sent them to the streaming giant’s executives.
Apple’s Reaction and Approval
To Erickson’s surprise, Apple responded positively to this unorthodox move. “They didn’t even comment on the blood,” Erickson said. “They just said, ‘This is great.'” This daring approach demonstrated Erickson’s passion and commitment to the project, capturing Apple’s attention.
The Sacrifice: Symbolism and Significance
The blood sacrifice represented a personal and symbolic act for Erickson. It symbolized his unwavering belief in the show’s potential and his willingness to go to any length to secure approval. The blood also connected him to the characters and their struggles, making him deeply invested in their stories.
Industry Perspectives on the Sacrifice
The unconventional approach sparked diverse reactions within the industry:
- Praise: Some praised Erickson’s boldness and creativity, seeing it as a testament to the show’s originality and the lengths creators will go to.
- Criticism: Others criticized the approach as unnecessary and potentially exploitative, questioning the ethical implications of using blood as a marketing tactic.
However, the consensus was that Erickson’s sacrifice had little to do with the show’s success. Ultimately, it was the show’s compelling story, thought-provoking themes, and exceptional execution that earned Apple’s approval.
Erickson’s Reflection and Implications
Erickson, reflecting on the experience, acknowledged that the blood sacrifice was a risky move but ultimately served as a metaphor for his unwavering determination. It highlighted the lengths that creatives sometimes need to go to bring their visions to life.
The incident also sparked conversations about the nature of artistic freedom and the role of unconventional tactics in creative pursuits. While the blood sacrifice may not have directly influenced Apple’s approval, it demonstrated Erickson’s willingness to push boundaries and embrace the extraordinary.
Conclusion
Severance Creator’s Blood Sacrifice Secured Apple’s Approval is a captivating story that underscores the unconventional paths that artists may take to achieve their goals. While the sacrifice may not have been a determining factor in the show’s success, it serves as a testament to the passion and commitment of those behind the scenes. It also highlights the complex and sometimes surprising interactions between creatives and gatekeepers in the entertainment industry.
